Welcome to
Data as the Fourth Pillar

An Executive Guide for Scaling AI

About The Book

This book reasons why Data should be the Fourth Pillar for every enterprise, along with people, processes and technology. It provides the Board, CEOs, and CxOs an understanding of why and how they should treat Data strategically. It provides a comprehensive success by design approach for enterprises and guides them through a Maturity Framework to accelerate their data-centric journey.

The book covers the "Why", the "What" and the "How" of achieving that goal in measurable terms. To measure the impact provided by the Data pillar, the authors introduce KPIs such as Total Addressable Value through data (TAV) and Expected Addressable Value through data (EAV). The book explores how AI and Data enable and benefit from each other. It provides a case study by Audi AG which brings practical insights into the concepts and frameworks presented.

This book is a key resource for business executives in SMB and Large Enterprises who need to accelerate business value to their stakeholder communities in a highly complex and hyper-competitive business landscape.

Key Personas

Board and CEO

Be the Data Champions. Provide sponsorship and strategic leadership to enable the enterprise to derive long-term value through the data pillar.

CDO

The North Star goal of a Chief Data Officer would be to enable all stakeholders to enhance their business outcomes by leveraging data as a strategic asset.

CxOs

CIO/CTOs, COOs, CHROs and leaders across different business functions and domains create the flywheel effect – enabling the data pillar and benefitting from it.

Key Themes Explored

Data Intensity

To understand data intensity, the authors present a three-dimensional "QCS Framework," wherein "QCS" represents "Quality, Compliance, and Speed."

Data Operating Model

A Data Operating Model (DOM) is an agile data delivery framework that enables the data pillar to provide data assets to the data consumers.

Business Value KPIs

To measure the impact provided by the Data pillar, the authors introduce KPIs such as Total Addressable Value through data (TAV) and Expected Addressable Value through data (EAV).

Data Maturity Journey

The authors introduce the Maturity Framework, which enables organizations to assess their maturity level, set strategic goals, and systematically progress toward a scalable, AI-powered, data-centric enterprise.

Audi Case Study

The case study details Audi Production's journey to provide on-the-ground implementation feedback on what works and what doesn't - it offers practical lessons for others navigating similar terrain.

What Leaders Are Saying

"A compelling read providing actionable insights and a maturity journey."

Sandeep Kishore

Founder & CEO, Agivant Technologies, USA

"This book reveals how strategic data use fuels growth, unlocks value, and powers AI-driven innovation."

Liselotte Hägertz Engstam

Professional Board Member & Strategic Advisor, Sweden

"The emphasis on the CEO and Board's critical role in driving this transformation is particularly insightful."

Mukundan Ramakrishnan

Managing Director at Tata Chemicals Limited, India

"Besides the practical frameworks, what makes this book particularly valuable is the link to business value creation."

Dr. Rainer Deutschmann

Senior Executive in Telecom and Technology Industries. Board Director, Advisor and Investor, Malaysia

"These strategies work and are essential. I've seen them transform organizations firsthand."

Binny Gill

CEO at Kognitos, Inc., USA

"This book stands out because it introduces a viable model filled with actionable concepts that can be readily implemented."

Rüdiger Eck

Head of Data and Analytics Factory for Production & Logistics at Audi AG, Germany

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About the Authors

Sujay Dutta - Global Account Lead at Databricks

Sujay Dutta

Sujay Dutta is a seasoned technology and business leader with 25+ years of global experience. He believes the future is being shaped at the intersection of AI, Business outcomes, Culture, and Data ("A.B.C.D."). He presently works as a Global Account Lead at Databricks.

Siddharth Rajagopal - Chief Architect at Informatica

Siddharth Rajagopal

Siddharth (Sidd) Rajagopal is a Chief Architect in the Field CTO Organization at Informatica. In his role, he engages with senior executives at enterprise providing thought leadership around data and data management by sharing his insights and learnings.

About the Case Study Writer

Rüdiger Eck - Head of Data and Analytics Factory at Audi AG

Rüdiger Eck

Rüdiger is a seasoned professional in the automotive industry with a distinguished career spanning over two decades. Working for two German premium OEMs, Rüdiger has over 20 years of technical track record in global automotive production, including winning two consecutive world champion titles with the Mercedes Formula 1 team. He has spearheaded various Audi teams from the early stages of digitalization in the production industry and now directs Audi's Data and Analytics Factory for Production & Logistics, as well as overseeing Volkswagen Group data activities. With a German master's degree ("Diplom-Ingenieur") in mechanical engineering, Rüdiger has a strong passion for managing technical and organizational change and bridging the gap between production and IT. His expertise and leadership continue to drive innovation and excellence in the automotive sector.